The Bonfire
Pull up your virtual campstool. Here’s where we share observations, opinions and information you can use – perhaps sparking an idea, perhaps serving as an accelerant. S’mores optional.
Your Brand:
More than a logo
Make sure you tell the entire story.
Your logo visually represents your business. But your brand story defines your business – your premise, purpose and promise.
What’s a picture worth?
The answer may surprise you.
Your top-of-mind response to the question may be “1,000 words.” But, in marketing your product or service, a deeper dive is needed.
There’s no going back
Change is hard. But pandemic-driven change …
… is exponentially harder, when the future is uncertain and ‘normal” is a thing of the past. Businesses must adapt and adjust – or die.