Extending a brand
Reimagining a corporate website is no small feat – particularly when four distinct audiences are seeking relevant and actionable content. The effort was cross-functional, the timeline was audacious and the stunning result offers a greatly enhanced user experience.
The site now serves as a sales enablement tool for account management teams, while offering unique landing pages and content journeys for four audiences. (Below, left to right: Plan Sponsors, Physicians, Consultants. General Visitors is shown above.)