Launching a brand
Through local partnerships and employee volunteerism, Cigna’s Healthier Kids For Our Future program offers community-based solutions to address childhood challenges. The launch comprised messaging, collateral materials and events – created for internal and external stakeholders and organizations and more than 70,000 employees.
An awareness campaign for 72,000 Cigna employees generated volunteers for community programs, such as on-site Shop & Grow Markets in two public schools, offering fresh, frozen and shelf-stable food at no cost to students and families.
