Through Education
VCU Health needed to engage and inform historically hard-to-reach populations living in their service area, comprising 70 locations throughout central Virginia. They sought to reinforce their commitment to underserved communities through a creative campaign utilizing multi-channel executions. The campaign focused on specific health-related issues for African Americans, using engaging graphics and reader-friendly copy to make dense medical information understandable and digestible.
Since 2003, MFK has transformed the lives of 435,147 malnourished children and mothers, and trained 2,403 local farmers to grow disease-resistant peanuts which are then processed into ready-to-use food products in an MFK factory in Cap-Haitien.